Re:Red Bull Makes Nothing
by xyzzy21 on Thursday April 08, 2021 @02:19PM
(#26741988)
ARM doesn't make anything either - it's 100% IP just like Redbull.
And RAMBUS is/was another.
This is a quite viable business model. It's largely the reason why Intel is on the skids but ARM is in ascendency: no one company is smart enough to think through all the optimal product expansions and product extensions possible with a good idea.
Re:Red Bull Makes Nothing
by not_math on Thursday April 08, 2021 @03:30PM
(#26742737)
It seems like they at least created the recipe at first, so it's not just 100% marketing.
> Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. [1]
And RAMBUS is/was another.
This is a quite viable business model. It's largely the reason why Intel is on the skids but ARM is in ascendency: no one company is smart enough to think through all the optimal product expansions and product extensions possible with a good idea.
ARM develops the IP. Red Bull did not develop its drink.
> Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. [1]
[1] https://en.m.wikipedia.org/wiki/Red_Bull