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Re:Ask HN: How to scale an early startup to grow from 0 to 1... by petervandijck on Sunday June 19, 2011 @12:57PM (#2671194)
1. Figure out how much money you make from an average customer in total.

2. Experiment with ads and affiliates and such and keep the cost per new customer below the one you figured out in 1.

It's really that easy.

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