All businesses in the market raise their prices, except one, which keeps operating at a lower margin. It is easy to see what would happen next - the company that didn't raise prices makes much more than before and all competitors suffer losses.
What if businesses collaborate to raise prices all at once? That would be price fixing which is illegal.
So margins tend to become lower and lower over time. That leads to a very important problem - Tendency of the rate of profit to fall [0]
[0] - https://en.wikipedia.org/wiki/Tendency_of_the_rate_of_profit...
People are always up for more money. The question is, I guess, what they would be doing different if they got that raise or not. (Ie stay on or quit, or join one vs another company etc.)
The real question is how the business can mitigate rising salary (and lowering of margins) and whether there is relation between labour cost and price of goods.