Even in Korea, everyone knows what the latest Samsung phones are, but few people keep track of LG's product cycle.

Here, LG is best known for household appliances and the Gram line of ultralight laptops. It's a running joke that even Samsung stores use LG air conditioners. Samsung appliances are for people who can't afford LG. When it comes to phones, though, it's the other way around just like in the rest of the world.