Re:LG is getting out of the mobile phone business
by oriolid on Monday April 05, 2021 @08:59AM
(#26698349)
OnePlus seems to have same kind of marketing aura as Samsung. I remember when they first came out and my co-workers were bragging about the great features OnePlus had. It turned out that Nexus 5 had all the same stuff.
[ Parent
| on HN ]
Re:LG is getting out of the mobile phone business
by nucleardog on Monday April 05, 2021 @01:31PM
(#26701926)
OnePlus was great when they hit the market because their phones had all the same stuff... but for cheaper to significantly cheaper.
They were never really sold as competing with a Nexus 5, and most people weren't buying a Nexus 5. (Even so, it was still ~20% cheaper.) People were looking at a OPO against a Galaxy S4/S5 and the other flagships that were all more than twice the price.
It was "marketing aura" in the sense that they took a phone that would have normally only appealed to developers/phone geeks and managed to market it to the masses to some extent.
But it wasn't _just_ marketing aura just because there was one other phone on the market that could compete with it. It was a legitimately good offering at the time when a Samsung cost twice as much and their offerings in that price range had seen so little care and attention as to be barely functional in many ways.