This is so underrated as a comment, but so true. Samsung just kept at it with incremental updates to a single series and an occasional separate model if they wanted to try something new.

LG was constantly shifting markets. I had a G2 and really liked it. I would have bought other devices from them, but the things that appealed to me about the G2 disappeared in most future products.

Constant shifts in focus gained share but also lost share at the same time. They really needed a cohesive line.

Replacable modules - gone in the next version Self-healing body- gone after 2 version Vein sensor - gone in next version

At that point, any feature LG introduce are gonna be labeled as gimmicky, because they never develop it further for their next phone

That's great insight. It kind of matches with that saying "people don't like change".

I can't agree with this enough. LG failed to create a marketing worthy "series" like Samsung did with "galaxy" series.

the lg g2 was the best android phone i ever had. unfortunately the series ended there for me. lg was just making it huger and huger.