It’s a demonstration to the communities in question and their advocates that what they would get in a GMI would mitigate problems in those communities, as a way of overcoming the resistance in those communities to the approach. The approach that is being advocated is color-blind, the issue this program is targeted at overcoming is not.

Yes, a broad color-blind GMI itself would be an even-better way of making that point, but its a lot more expensive for donation-funded charities to execute, especially when a large portion of the audience they hope to rally behind the idea is resistant to it.

This is a tool for chipping away at that resistance. And its specific shape has been shaped by interaction with the exact people whose resistance it is targeted at all.

It’s a demonstration to the communities in question and their advocates that what they would get in a GMI would mitigate problems in those communities, as a way of overcoming the resistance in those communities to the approach. The approach that is being advocated is color-blind, the issue this program is targeted at overcoming is not.

Yes, a broad color-blind GMI itself would be an even-better way of making that point, but its a lot more expensive for donation-funded charities to execute, especially when a large portion of the audience they hope to rally behind the idea is resistant to it.

This is a tool for chipping away at that resistance. And its specific shape has been shaped by interaction with the exact people whose resistance it is targeted at.