Google is testing its new ad targeting tech in millions of browsers

Re:Google is testing its new ad targeting tech in millions o... by krageon on Wednesday March 31, 2021 @04:28AM (#26644777)

> Untargeted ads means less revenue

This isn't at all clear, mostly because every "ad" professional I've talked to IRL is as allergic to real data as some people are to peanuts. What you've quoted is a sales pitch.

[ Parent | on HN ]

Re:Google is testing its new ad targeting tech in millions o... by dialtone on Wednesday March 31, 2021 @04:34AM (#26644825)

It's not just clear, it's Cristal Clear™.

Here's a review of all the relevant literature on the topic: https://docs.google.com/presentation/d/1PKHVtO6hgwBJS1vafLyv...

[ Parent | on HN ]

Re:Google is testing its new ad targeting tech in millions o... by krageon on Wednesday March 31, 2021 @08:06AM (#26646133)

The literature here is of poor quality. For a salient example, look at this: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3020503

Where a giant group is compared to an extremely tiny group and the differences between them are used to make sweeping generalizations about everyone. When this is the quality to expect, it's just good practice to be skeptical.

Edit: Even if this weren't the case, the enormous spread of estimates when it comes to revenue impact really says it all.

[ Parent | on HN ]