I agree that they aren't acting in good faith. But a big problem is how we, the rest of the public respond. We click all those links, share all those tweets, and talk about the responses. As long as those people get to hold our attention then they have power. It is like dealing with a troll. You don't get rid of trolls by getting mad at them or "owning" them. You can't fight them with logic or anything. You fight a troll by pretending they don't exist.