I agree. Especially in the higher end everything is an option. Just look at Porsche, while I really like their cars, they charge a lot for features found on a higher-than-entry model of a non luxury brand. The article ignores that it is still the responsibility of the driver to not blind other drivers.

Though having unused hardware built into your car sucks, I can imagine buying features and receiving them with an Over The Air update effortlessly is compelling for many people.