You usually try to select for a pretty diverse cohort (which the authors did in this case), not a representative one.
A diverse cohort means you'll probably have all categories that matter. A representative cohort means you'll have a distribution over these categories that is pretty similar to the real world.
The result here is essentially displayed in Figure 1. One could now follow up with a quantitative design to e.g. discern which particular step is the most common obstacle.
> We presented a qualitative study of data practices and challenges among 53 AI practitioners in India, East and West African countries, and the US, working on cutting-edge, high-stakes...
I'd rather read a well-written opinion article and hear more about what those 53 people have to say.
Or are you saying that their qualitative methodology is lacking? Is so, what would be a better way of approaching a topic like this?
Nevertheless the point is true, and importantly it’s probably caused by “AI engineers” who are actually pretty mediocre and were just attracted to this job for the wrong incentives. If interviews for DS and AI focus on recruiting people for not just theoretical middling knowledge but also the drive to solve “the real problem” that will let them tackle the project in a truly fundamental way, the majority of issues pointed in this paper will probably go away.