To help spread some insights, could you go into a little detail about why?

I recall a friend of mine once saying his planned product would have a price-point that a typical mid-level exec could simply charge to their company credit card without being an eyelid. It looks like the isoflow prices are in that sort of range. I've always wondered if that model works (my friend went a different direction in the end).

Depends on the company. Processes vary, but for my former corporate employer, to give you an example, giving someone money in exchange for SaaS software needs 1) Vendor assessment 2) IT Risk Assessment 3) Privacy Assessment 4) Information Security Assessment 5) Proving ROI to budgeting people and getting their approval 6) Purchase order to a cost center.

Thanks for this, I suspected similar. Only yesterday I was thinking about the payment processes I've experienced in universities and councils in the UK. Every month would see a flurry of emails with invoices, purchase orders and cost centres flying around. Absolutely horrific.