The little guy can ride the coattails as long as the behemoth allows it.
The behemoth can get "safety" regulations passed that only the behemoth can satisfy- basically pull the ladder behind them.
Ostensibly yes because landlords would get a larger share of the surplus, but as long as capital writes regulations, entities that extract more surplus will be better able to change the rules. Just look at how much was spent in California to keep gig workers as contractors.
For that matter, I always wonder why Airbnb still exists. Now that they’ve bulldozed all sorts of local regulations with their VC money, why wouldn’t a coop model work better for the actual landlords? Something akin to the MLS for real estate, for local operators of short term rentals.