And if a few large chains drop out of these household names and welcome all small hotels to their coop with fair terms, I fail to see how that would be NPV negative move even if it took a couple of months to readjust for SEO. Price fixing? Just found a couple of competing coops with different seed chains.
So long as there is sufficient competition in the industry then I don't think it's in the consumer interest to ban rate parity.
Of course. That would be the whole point. In that case the OTAs would need to start figuring out how to actually produce value to both end customers and hotels instead of just rent seeking.
Hotels are of course free to decline a business relationship with the various OTAs and traditional travel agencies for that matter. So long as no one OTA has a monopoly I don't think there is a problem.
But you understand that as the end customer, you end up paying the fees anyway, even if they are not visible in the bill? If your customers were unhappy about the extra cost, maybe you were not open enough about them or maybe the customer did not think your service worth the extra fee? After all, if the end customer is the one paying the fee, hotel has no incentive to try to get the customer past the OTA. They get the same money anyway.
I'm sure you are aware that the entire travel industry, predating the advent of OTA, works on a commission basis.
I wonder if you could create a similar law for both.
One of the regulations that airlines in europe are required to adhere to is that they're not allowed to advertise up-front prices that come with additional non-optional fees. So the ticket price advertised up front has to include all mandatory fees and taxes. Optional fees (hand luggage now being the latest, priority boarding, checked luggage) can be extra.
Payment processor fees cannot be extra. At least one needs to be free. So in reality, it's not necessarily the cheapest processor that's free, but it's the least popular one that's free. That way, for all the common ones, you can now charge a fee and tick the regulatory box, while still screwing your customers out of more money.
E.g. Visa Electron is free, Visa Debit/Credit, Mastercard debit/credit and Amex all come with fees to use.
If I'd start a small business, I would flat out refuse to take cash. (in Europe)
I agree with the sentiment, though. I guess realistically if it were my business, I'd need some significant evidence that I wouldn't be losing money by not accepting cash. That's the extraordinary claim, after all, with the vast majority of businesses doing it.
I think I've seen a few food trucks in my area that don't take cash.
Make it very easy to become a member while booking the room... $100/night + $12 coop fee, and after you check-in you get a $25 rebate. The OTAs would still get the $100 price, but hotel would effectively charging $87.
So if you're a hotel deciding whether to invest resources into your own branding and marketing, vs. investing it into a brand new coop that itself can't undercut the household-name OTAs that are spending vast amounts of marketing dollars and years of SEO work to make household names, you'll invest in yourself.