If anyone's impatient like me, this example from wikipedia helped me get it:
> For example, a person may observe from their experience that fast food restaurants in their area which serve good hamburgers tend to serve bad fries and vice versa; but because they would likely not eat anywhere where both were bad, they fail to allow for the large number of restaurants in this category which would weaken or even flip the correlation.
> For example, a person may observe from their experience that fast food restaurants in their area which serve good hamburgers tend to serve bad fries and vice versa; but because they would likely not eat anywhere where both were bad, they fail to allow for the large number of restaurants in this category which would weaken or even flip the correlation.