in a perfect world, we would not secure the transport but the content itself. and everyone should be able to build their own web-of-trust. why i as a (web-) publisher and my readers have to rely on the grace of just a few root CAs? i know technically it is possible to import my home-made CA cert in browsers, but it's not made easy: my server cert can not be signed by more than 1 parties; android requisites an unlock code in order to have custom CA certs - first when i saw this i was like "why the hell?", i mean i can imagine this is safety feature for simple users but come on!