Now that you mention it, this is a pretty evil strategy. It may seem that developers and businesses have all freedom to create and run their sides and apps as they wish but if they don't comply to Google's view how the web and apps should be they... ... rank very low on search results and are therefore displaced by competitors that play along the rules of Google ... don't get into the Play Store or get kicked out ... can't express an opinion on any Google platform that goes against their (vaguely formulated) terms of use, otherwise their account gets blocked in no time.