Engineers that, aside from being good technically, have a product mindset and are constantly thinking about the users, really stand out and are valued by any product team. This helps the whole company move from "delivering software" to building valuable solutions for users, that have a direct impact on the business. Leaders and clients love this. You can start by learning some basic concepts of UX or design thinking.

This is a good approach: https://lightit.io/blog/digital-product-agency/