Re:Don't End the Week with Nothing (2014)
by alexc05 on Monday March 22, 2021 @07:29PM
(#26548901)
I actually laughed a little at this one
> “you should not have made this”
... because that was 100% my initial reaction. I was like "oh shit, I just got internetted"
I bounced back pretty quickly... for a few reasons. I've been a consumer of podcasts for a couple years now.
I know what I like and I know what is missing for the demographic like me.
Further - I went and looked up the "podcast listener" demographic.
Turns out I'm pretty much the prototype. Older professionals in high income families, commuters.
I'm confident that both podcasting has a market, that there is a niche I can serve appropriately. Phase 1 is the part I will do for free because it seems like so much fun... but I'm also going to try to use it as an opportunity to prove that I can accumulate enough resources to support the development effort on phase 2 (as Elon Musk would say)
In phase 2, I have further ideas about how to improve the monetization model for the back catalog. I'm not 100% sure if I am going to say it out loud yet, but since I'm going to spend to night compiling the feedback I've received from various sources into a github repo, I may go ahead and in the spirit of openness just say it out loud.
If spotify steals the idea then maybe the ask to hire me so I can help. (Or maybe one of the other any other hosting platforms decides they want to eat spotify's lunch)
While those theories will need testing, I figure that IF I write the scripts to automate the process of increasing the CPM of the back catalog, I can probably move to the next logical step, which is providing them in a SaaS model to other podcasters who make their living from it as Phase 3.
IF 1,2,& 3 clear ... then phase 4 is creating a new sort of marketplace model where advertisers are directly connected with the aforementioned mid to top tier podcasters.
Phase 5 is to combine it all into a single platform, expand into video and, to crush both spotify and youtube before me , and hear the lamentations of their ad managers.
I might not make it to phase 5 - but - you know, it's nice to plan out a few steps ahead. It isn't like I'm going to try and beat Musk to driving the conversion of humanity into the role of a space-faring species, but each phase is roughly 10x on the previous.
As much as some dude on the internet "yucking my yum" was a little jarring as the first comment, the bull case on this party is ~$100B.
In another fun story... I came pretty close to closing my first $500 in sponsorships today. "I know I'll ask my boss and get back to you" is often a "no" ... the dude I was talking to sounded so enthusiastic about the idea it really lifted my spirits.
> “you should not have made this”
... because that was 100% my initial reaction. I was like "oh shit, I just got internetted"
I bounced back pretty quickly... for a few reasons. I've been a consumer of podcasts for a couple years now. I know what I like and I know what is missing for the demographic like me.
Further - I went and looked up the "podcast listener" demographic.
Turns out I'm pretty much the prototype. Older professionals in high income families, commuters.
The size of the market is currently around $10b and expected to grow at a 27.5% CAGR until 2027. https://menafn.com/1101605880/81-Billion-Worldwide-Network-F...
I'm confident that both podcasting has a market, that there is a niche I can serve appropriately. Phase 1 is the part I will do for free because it seems like so much fun... but I'm also going to try to use it as an opportunity to prove that I can accumulate enough resources to support the development effort on phase 2 (as Elon Musk would say)
In phase 2, I have further ideas about how to improve the monetization model for the back catalog. I'm not 100% sure if I am going to say it out loud yet, but since I'm going to spend to night compiling the feedback I've received from various sources into a github repo, I may go ahead and in the spirit of openness just say it out loud.
If spotify steals the idea then maybe the ask to hire me so I can help. (Or maybe one of the other any other hosting platforms decides they want to eat spotify's lunch)
While those theories will need testing, I figure that IF I write the scripts to automate the process of increasing the CPM of the back catalog, I can probably move to the next logical step, which is providing them in a SaaS model to other podcasters who make their living from it as Phase 3.
IF 1,2,& 3 clear ... then phase 4 is creating a new sort of marketplace model where advertisers are directly connected with the aforementioned mid to top tier podcasters.
Phase 5 is to combine it all into a single platform, expand into video and, to crush both spotify and youtube before me , and hear the lamentations of their ad managers.
I might not make it to phase 5 - but - you know, it's nice to plan out a few steps ahead. It isn't like I'm going to try and beat Musk to driving the conversion of humanity into the role of a space-faring species, but each phase is roughly 10x on the previous.
As much as some dude on the internet "yucking my yum" was a little jarring as the first comment, the bull case on this party is ~$100B.
In another fun story... I came pretty close to closing my first $500 in sponsorships today. "I know I'll ask my boss and get back to you" is often a "no" ... the dude I was talking to sounded so enthusiastic about the idea it really lifted my spirits.