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A comment on In 2020, two thirds of Google searches ended without a click. Parent comment

Re:In 2020, two thirds of Google searches ended without a click by Const-me on Monday March 22, 2021 @04:31PM (#26546525)
And another reason, Google makes money when you click on low-quality machine generated search results, because these pages are almost always monetized with google ads. This causes a conflict of interests: when they improve search, they earn less money.
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Re:In 2020, two thirds of Google searches ended without a click by jayqd3 on Monday March 22, 2021 @05:42PM (#26547596)
Your remark is very good. How do they balance rich answers which lead to zero-clicks with the revenues which are based on a-clicks? Thanks.
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