I find it really obnoxious that if I search on 5-6 terms, Google will return popular results that include 1-2 of the least specific but most popular terms. If I put anything in quotes, it will ask if I really mean something less specific than what I put in quotes! Well yes if we get to a generic enough level, you will return the best relevant results to those generic terms. Who cares if they relate to the specific search I started with?