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Re:VW brand joins Audi in ending combustion engine development by jillesvangurp on Monday March 22, 2021 @11:19AM (#26542069)
ASP for EVs are dropping slowly over the last few years but it is still higher. But that's not because it's not technically possible to make cheap EVs. Just look at the Chinese market. If it has wheels, you can turn it into an EV for not that many dollars. It's not technically hard to do so. They are looking to enter the European market with EVs priced below 10K even. That would create some issues for ICE manufacturers dependent on selling more expensive ICE vehicles. A high volume market entry could wipe out a lot of cheap ICE cars.

Short term battery supply basically means the market gets squeezed top down. You get better margins putting the same battery in a 30K car than in a 20K car. And since demand is there, you see manufacturers trying to saturate that market before they target cheaper price points.

Some manufacturers that are doing combined ICE/hybrid/EV strategies are essentially pricing their EVs higher because they only produce them in limited volume and customers seem to buy them despite the high price. Also, if they'd price them lower, they'd kill their legacy business and sink that investment. The problem with that strategy is when EV only manufacturers start shipping better & cheaper cars in increasing volume. This is starting to happen and it's a market that looks like it will be doubling every year for some time.

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