I think the problem is that the demographics are already niche for the existing Linux on mobile software ecosystem on a device with as many software issues as it has. Then the issue of what little extra money they could make doesn't make it easier to find components that match their philosophy, much less performant parts, making a high price an even harder sell. I like their current strategy and it seems to be working for them. Slowly build an audience while helping the ecosystem to develop while maintaining a sustainable business that isn't prone to demand falling off a cliff because your phone is suddenly a year old and people want the new hotness.