> Imageon, the handheld graphics division of ATI, was sold to Qualcomm in a paltry $65 million deal. That division is now named Adreno, an anagram of "Radeon" and an integral component of the Snapdragon SoC (!).

It would be hard to come up with a corporate story that didn't have such missteps. Now, Samsung has licensed Radeons to be in their mobile SoCs.