what do you see on the frontpage? It's more than half random domains and posts by random people about a myriad of topics, news from individual sites (not corporate news centers), and github pages of tools which might as well be 'personal' sites.... and many of the new submissions to the site that get upvoted daily are like articles on this and that publishing sites, which are the same thing just more uniformly designed/less 'personal' looking. Still personal content.