Re:Show HN: Attract more customers by highlighting why peopl...
by nonameiguess on Thursday March 18, 2021 @07:25AM
(#26501555)
Social proof just means herd behavior where animals that don't know what to do in some novel situation simply take cues from their peers and do what everyone else is doing. There is nothing at all inherently positive about that. Just in humans, mob behavior, witch burning and pitchforks and all that, are all examples of people acting on social proof.
In fact, the exact opposite concept of this could exist, scrape Twitter for consumers to show them who they shouldn't do business with, and it would still be social proof.
Re:Show HN: Attract more customers by highlighting why peopl...
by motoxpro on Saturday March 20, 2021 @04:26PM
(#26525848)
Sorry, I am using social proof in the business context, not the academic context. When people use it in a business context, they typically mean "I don't know if I can trust this company, therefore, I can use my friends/community/peers to see if this company has built trust with someone I also trust."
Again, in this context, a company will always seek out positive social proof.
Re:Show HN: Attract more customers by highlighting why peopl...
by sharath39 on Wednesday March 17, 2021 @06:23PM
(#26497532)
Thanks! Couldn't put in a better way.
What you said about social proof is absolutely true! It is the relevancy that helps people make a decision and through credibility it is even easier.
It's an easier way to source all of those testimonials that people have on their website and really cool because it shows that people "like me" value the product. If they do their job right, you could have a testimonial that is more valueable than anything you could have sourced yourself because you are surfacing that diamond in the rough. Especially if you a big brand with thousands, or millions, of people tweeting at you.
Cool prooduct, nice work guys.