Re:If Tesla Is the Apple of Electric Vehicles, Volkswagen Be...
by nickik on Wednesday March 17, 2021 @10:14AM
(#26491504)
Toyota strategy is basically
a) be big
b) hint at having amazing technology that literally blows everybody away but never show it or put a timeline on it
c) bash EV in public as much as possible and lobby against them.
My main concern as a VW shareholder would be what the gross margins are like on their EV programme. They've been quite close-lipped about that (I even read some earnings calls trying to find out); analysts don't seem really sure either. But building an EV these days isn't just about the drivetrain, it's also about the over-the-air updates and all the other technology that goes into them, and that stuff all together is hard to get right. (I think VW had quite some teething problems with their software).
VW is my current favourite besides Tesla though. They have the most concrete roadmap, they have EV's on the road now (beating Tesla on deliveries in some countries), they have the capital and the engineering expertise.
I do think Toyota's solid state battery might have some promise but there's so little information that it seems more aspirational to me than a concrete strategy. I'd love to see Toyota be one of the legacy manufacturers that successfully competes in the EV age though, as a company they've done a lot of pioneering work in manufacturing.
Definitely interesting times!