Professor Pedro Domingos, comes to mind. He's been fighting them lately through twitter (@pmddomingos). They've tried to ruin his career by reporting him to his employer, IIRC. But yes, unfortunately, academics rarely get involved for obvious reasons. This reminds me of the Intelligent Design, Creationism, "Teach the controversy" etc debate from the late 2000s, during Richard Dawkins' God Delusion era. It's amazing how everything changed.