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Re:Telegram is booming but needs advertisers and $700M soon by nomel on Monday March 15, 2021 @08:01PM (#26471068)
I find this unlikely. If I had a random sampling of ads shown to me, 50% would be for women, and the majority wouldn't even be in English. I definitely exist in some relatively small demographic, where the majority of any non targeted scatter shot would be annoying noise.
Re:Telegram is booming but needs advertisers and $700M soon by cwhiz on Tuesday March 16, 2021 @07:59AM (#26475568)
You're mixing up relevance and efficacy. Just because an ad is relevant doesn’t mean you’re more likely to buy. And it’s that second part, efficacy, that the ad industry can’t prove.

To you, it’s obviously superior. But if it were obviously generating more revenue, the ad industry would easily be able to prove it. They can’t.

https://freakonomics.com/podcast/advertising-part-1/

Re:Telegram is booming but needs advertisers and $700M soon by nomel on Wednesday March 17, 2021 @05:33PM (#26497050)
> doesn’t mean you’re more likely to buy.

I know the chances goes to 0% if it's for authentic, period correct, women's laderhozen. If it's a book about data science, then there's a good chance I'll click through. Of course, this is all anecdotal, especially since I always had ad block on back in the days before targeted ads, and have never really been subjected to ads that's weren't somehow related to me or the immediate context. If you've ever been around a child, you know how much targeted ads can work. They want the toys that they see. Showing them ads of Bentleys won't result in any sales.

I would recommend talking to someone that does A/B testing.