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Re:Telegram is booming but needs advertisers and $700M soon by xNeil on Monday March 15, 2021 @05:37PM (#26469468)
Found the original article, I hope this helps :)

https://techcrunch.com/2018/04/15/would-it-make-us-love-or-h...

Re:Telegram is booming but needs advertisers and $700M soon by ign0ramus on Tuesday March 16, 2021 @01:30PM (#26479980)
Thanks for digging it up! It did help. As Slymon99 had pointed out, Facebook doesn't earn the same amount from each user. Something I hadn't taken into account.