Not to worry, you're not alone :)

You are, as you should be, in love with your product (read: a collection of features). You know the nooks & crannies.

Moi? I don't care. I'm selfish. We all are. I need to know what you are going to do for _me_. What pains of mine are you going to fix? Benefits is short for: Use our product and we'll make these pain - X, Y, and Z - disappear.

Make me believe in your magic :)