Re:Investigating how the New York Times A/B tests their head...
by edavison1 on Thursday March 11, 2021 @10:43AM
(#26425187)
Journalist here. While I love that there's a discussion about burying the lede on HN, the practice you reference is known as a kicker. It's a last thought that is meant to twist, undercut, or add complexity to the narrative thrust of the story. The best ones add a ton of value to stories and reward people who read to the end.
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