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Re:Investigating how the New York Times A/B tests their head... by rkho on Wednesday March 10, 2021 @11:37PM (#26420307)
It's the goal of Meredith Levien, their current CEO, for the NYT to be considered a "world class tech company"[1]. I believe doing A/B tests is a way to work towards that goal.

[1]: https://www.theinformation.com/articles/meredith-levien-want...

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