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A comment on Investigating how the New York Times A/B tests their headlines. Parent comment

Re:Investigating how the New York Times A/B tests their head... by spoonjim on Wednesday March 10, 2021 @11:04PM (#26420066)
Two reasons: the headline writers need to know exactly how many characters to use, as part of the prepress process, right in the layout room, while the journalists are out in the field, and 2) headline writing is its own skill (especially for tabloid headlines).
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