Re:Investigating how the New York Times A/B tests their head...
by nkozyra on Wednesday March 10, 2021 @10:54PM
(#26420014)
The story is worked on throughout the day/week. It goes through a number of copy editors and revisions. Its final publication date might be in limbo.
It's chosen for Wednesday in the budget meeting. It's 1A material. A cursory headline is written. Then a big news event happens: now it's 2A material. That means less space. The copy needs to be cut, the headline needs to be one line shorter, etc. This happens at, say, 9 pm and the journalist and editor in chief have been at home for hours.
It's chosen for Wednesday in the budget meeting. It's 1A material. A cursory headline is written. Then a big news event happens: now it's 2A material. That means less space. The copy needs to be cut, the headline needs to be one line shorter, etc. This happens at, say, 9 pm and the journalist and editor in chief have been at home for hours.