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Re:Investigating how the New York Times A/B tests their head... by lupire on Wednesday March 10, 2021 @10:28PM (#26419843)
Because the headline isn't part of the story, it's part of the index/ToC of the whole paper, so it's written by the staff that put the whole paper together.
Re:Investigating how the New York Times A/B tests their head... by LanceH on Wednesday March 10, 2021 @10:54PM (#26420018)
Which is to say, it's always been click bait.