I actually don't mind the acronymed stuff so much. My primary complaint is that the names are so generic that you can't differentiate the products by name except by memorizing them. For example:

* BigQuery vs BigTable (though, there are at least some hints in these)

* Cloud Storage vs Filestore vs Datastore vs Firestore (vs Firebase? How are these related?)

I can of course make an effort to keep these straight, but then having to clarify in every design convo because my manager can't, or having a hard time googling (lol) things germane to the product I'm on, etc, is just a huge hassle.