This. However, the burden of dealing with dozens of not only subscriptions, but change in subscription models (none->monthly, annual only like Prime, or per-usage) is daunting to many.

In particular, if I can't get family subscription for services like VPN, video, etc, I simply don't bother - because I'm not maintain 2-3x subs and I'm not going request close family to pay for something they may not need.

So I choose not to pay and look for simpler alternatives in that case.