That comment seems to be based on a misunderstanding of what "framing" means. Framing pertains to different ways of expressing the same facts, for example the glass is half empty vs. the glas is half full. Whether you consider work to require being hired and paid for it by an employer or understand it in a broader sense as including any activity that is important for society is not a matter of framing. These are fundamentally different concepts of work that also have different extensions.