"Too many designers are designing to impress their peers rather than address real business problems." This has its parallel with the developer world, where tech choices are made to impress the peer group (including those in other companies likely to be hiring you) rather than address the business problem at hand.
Many graphic design refugees are interested in learning about usability, user research, heuristics, Fitts' Law, GOMS/KLM, etc. But it takes time and energy. I've found that some small companies with no established UX team start out gravitating to shiny portfolio examples and end up putting visual design (VX) folks in charge of interaction design which sometimes goes poorly e.g. https://medium.com/intercom-inside/the-dribbblisation-of-des...