Well, while I happen to have a sympathetic view of the author's plight, the goal ( and the tactic ) is not to change anyone's mind. Quite the contrary, the goal is re-entrench and have people rage against cancel culture. And it works. Facebook may have perfected it, but it does not mean a more elaborate click-baiting mechanisms were not adopted by humans. In fact, clearly, they were. Rage, sorry, engagement, sells.