IMO, there are five main motivations for having a diversity & inclusion strategy. One is legal, to avoid breaking a law or facing a lawsuit. One is PR so that general public doesn't yell at you. The other three are a belief that it's the right thing to do, belief that it creates a more interesting or fun culture, belief that it will make the company more money.

I'm basically subscribed to all five. But I almost always lead with just the last one: diversity & inclusion helps the business by helping the business make better decisions, helps find higher quality candidates, helps avoid product/marketing blindspots that limit the reach of a product. All of those things boil down to: it's good for business.

This is the tap dancing. It's almost uncouth to tell an employee that you only care about their ability to help the business make money. But there's also something really unhealthy about not mentioning it at all. Of course, the business cares about an employee's happiness and positive social impact, but those aren't the foundation of the relationship. The foundation is the thing that allows the employment in the first place, which is making money.

I like leading with that good-for-business foundation because then if, say, I went out recruiting Native Americans, they can see a visible concrete motivation beyond tokenism. It's a relatively straightforward business hypothesis to think: "I bet this group of people doesn't see a lot of recruiters so if I get good at recruiting from that group then I'll be facing less competition from other recruiters."

That's a hypothesis that I've found to generally be true, especially when paired with at least a mediocre level of inclusivity after you make a hire. It's like a sad arbitrage that allows you to take advantage of industry bias. Statistically, hiring from an underrepresented group means fewer counter offers, and if you follow up by creating good opportunity for growth, a lot of people will way out perform their peers simply because other jobs had never given them much opportunity.

It's all about how do you talk about these issues which are real, and which are impossible for me to viscerally understand with my own limited & privileged life experience, in a way that doesn't sound like charity and instead sounds like raising the bar. "I know your past resume sucks, but you're here because we think you could out perform your past work by a lot."