The fact that network and first to market effects are so strong in crypto is an indication that the market doesn't actually value things like proof-of-work or faster transactions or smaller fees. Sure, there are a small number of enthusiasts and professionals who do, but they don't make a market. Most of the people involved just want to buy a worthless asset and trade it to somebody who will pay more for that worthless asset. The bitcoin brand is the most import feature for that use case.