You've described the internet in a nutshell. Computers make it possible to make money off the long tail, that would have otherwise languished in obscurity.

The alternatives are either a return to syndication, or a transition to some kind of non-market public cultural utility for distributing and promoting my cat videos. Or, we remain in what currently seems to be a local maximum, where distribution and marketing is cheap, but not so cheap that most content creators are doing it themselves.