Right. This is an example of the dumbest kind of NFT. It's not even a signed original, it's just a token that says "You own the thing!" but for a resource that anyone could download anyway and ownership isn't tied to use or display. It's about what I expect from Jack.
At least with cryptokitties, love em or hate em, the NFT was the character and the permission, so while anyone could admire your cat nobody but you could publish actions from it.
Which of those rights are actually transferable?
What rights do you have in a tweet that you made in your capacity as an employee of a company?
What rights do twitter as a company have with respect to tweets? Or to impose restrictions on the ability of people to transfer rights with respect to tweets?