I'd buy it as a troll - however others who are heavily financially incentivized in trying to get Bitcoin's value manipulated up higher and higher, are incentivized to spend a small fortune to make it appear like Bitcoin (an MLM-Ponzi scheme) has a use case for tracking ownership.

Their problem for adoption desires however is we don't have a problem with tracking ownership - and if our societal systems of real trust networks is so compromised that we start having problems with tracking ownership, along with enforcement, then that society is in far more trouble than worrying about who owns what - and a blockchain isn't going to help them.