In India that meant dark skinned Dravidian natives were ruled by the light skinned upper classes or castes. As a result of minimal intermarriage, these Central Asian genes are found mostly in “groups of priestly status”, ie, Brahmins. This led to the standard of beauty becoming ingrained.
There’s other factors as well, in that it’s a status symbol for some families to make their women stay at home rather than work. Not having to work in the fields means you don’t get tanned, making such people appear more beautiful by this standard.
Side note, I’d like to apologise to the Indians who believe that they’re the original inhabitants of the country and that “others” (ie, Muslims) are “invaders”. However, notwithstanding your hurt feelings, you still gotta face facts.
Source - A new study squelches a treasured theory about Indians’ origins. The Aryans did not come from India; they conquered it (https://www.economist.com/asia/2018/04/05/a-new-study-squelc...)
People act like Indians had this authentic indigenous culture before British colonization, overlooking that it’s the synthesis of wave after wave of colonization over millennium. I spoke English, even before coming to America, because of British colonialism. But I’ve got a Hebrew last name because Muslims colonized India before the British and brought it over from the Middle East. The food I grew up eating is a product of those same Muslim invaders, plus ingredients (chili peppers) sourced from Europeans who got them from the Americas. If you removed the layers of colonization from the culture I’m not sure what you’d have left.
The British, of course, are themselves the result of wave after wave of colonization to the British isles. If you peeled away the influences of the Norman colonizers, the Saxons, the Romans, the Vikings, etc., what would be left?
Japanese used to have a stigma related to being tanned as it represented manual labor. Not being tanned meant you didn’t work like a peasant. In western society oddly being tanned was associated with having leisure time to tan. All in all ‘not tanning’ was all around better than foot binding as a status marker.
Now, in Japan you see two situations people who want to look untanned and others who want to look ultra tanned (really dark make up).
I’m sure this will make these ultra sensitive types go into a tailspin.
Now in South Asia there is a tendency for middle class women to lighten their skin tone. Is that good, bad? I dunno. That should be up to them. To me it’s no different from other make up or getting hair transplants or nosejobs or other cosmetic surgery. But some people want to jam their preconception on other people’s freedoms.
White people engage in other forms of plastic surgery because various media has told them a certain form is the most beautiful. The difference here is that Western media has clearly spent over a century villianizing certain with Asian traits.
It’s like how white people think they invented colorism, even though the preference for fairer skin in women exists throughout the pre-colonial historical record in India, Africa, and Asia. (As a dark skinned person whose half white daughter came out darker than him, I applaud the trend away from fairer skin as a beauty standard! But white people thinking they invented the beauty standard to begin with is self-centered and paternalistic: https://quillette.com/2019/02/13/the-origins-of-colourism/ We had colorism in India long before white people.)