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Re:Google’s FLoC Is a Terrible Idea by lovemenot on Friday March 05, 2021 @07:15AM (#26355971)
In general I agree. Cannot speak for others here of course.

The devil is in the detail. So if FLoC and new third party tools to subvert FLoC became too mainstream, then I would expect Google to act in its own interest and provide value-added back-end services. Just as has happened with Android AOSP and Play Services.

Until then though, I feel FLoC being both client-side and open-source would be an improvement on the status quo

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