Yeah, agreed. It's hard to draw the line between a normal political discourse and a dangerous one, and harder at scale, and even worse if your engagement metrics are at stake. So mostly they do nothing until it's too late.

AWS pulled the plug on Parler a few days after the Capitol riot, and then justified it with evidence of posts from before the riot. If the riot had not happened, then surely Parler would still be hosted on AWS today.

So the big players are not proactively censoring anything; it's all engagement metrics, then CYA when shit hits the fan. But take heart: that means that small platforms really can live under the radar.