Yeah look, they probably will be, at the start. It's tough to move away from FB, especially when it's designed to keep you there.

When I deleted FB from my phone, I looked around, and there really wasn't any alternative social media platform that didn't have the same setup - ads, feeds, notifications.

I really just wanted to put an alternative out there, so people could find something else if they're in my situation.

Sundayy isn't just challenging FB, but it's challenging the unconscious association between "social media" and "endless feeds", "ad revenue model", and "hijacking notifications".

I long for a day when social media isn't rooted in any of those things.